Bringing Print to Life


WIRED brought Showtime’s print execution to life in the mobile space by marrying Zappar’s augmented reality technology with the Showtime app.



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Tablet: WIRED’s development team created a news-making game off the cover of WIRED that engaged users for the premiere episode of Homeland. When readers figured out a series of puzzles, Homeland payoffs were delivered directly to their mobile devices.


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Date: May 20, 2014