HOMELAND
Bringing Print to Life
WIRED brought Showtime’s print execution to life in the mobile space by marrying Zappar’s augmented reality technology with the Showtime app.
Media Mix
Tablet: WIRED’s development team created a news-making game off the cover of WIRED that engaged users for the premiere episode of Homeland. When readers figured out a series of puzzles, Homeland payoffs were delivered directly to their mobile devices.
Date: May 20, 2014