Disruptive by Design


In 2014 WIRED partnered with Oakley to celebrate the brand’s heritage philosophy around the theme “disruptive by design.” This natural brand partnership celebrated the brand’s shared theme via the creation of editorial and advertorial content and a 360° program spanning all of WIRED’s multiple media platforms.



Media Mix


Print:  High impact 8-page accordion insert in WIRED’s May issue.


• Sponsorship of Dedicated Editorial Series, 24 posts & 3 videos
• Three (3) custom created “Embed” advertorial articles
• Three (3) custom in-stream units
• Custom Video Unit and Homepage Take-over Executions
• Accelerator Sponsorship


Tablet: Enhanced insertion in WIRED’s October issue, showcasing Oakley brand
video and driving to custom advertorial video landing page


Video: Series of three (3) custom videos highlighting disruptors of the WIRED world


Event:  Sponsorship of WIRED x Design and WIRED Store


Social Media: Targeted social media campaign across WIRED Insider Tumblr,  Facebook, Twitter and Instagram handles.



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Date: November 19, 2014