Moto X Interactive Print


WIRED was tasked to generate buzz and position Motorola as a brand that allows you to express your personal style.



Media Mix


Digital: WIRED created a high impact opportunity through the use of LED technology that enabled readers to design their own Moto X by selecting from a row of provided colors. As readers pressed the different colors, the Moto X would light up in the corresponding color.


Print: The custom print execution was extended to WIRED’s tablet edition.


Date: July 03, 2014