Tech To Go


Through a unique, cross-platform initiative WIRED showcased Hyundai Elantra’s ‘Snap Out Of It’ messaging strategy.


Media Mix


Print: WIRED developed a custom single-leaf-insert designed to showcase tech that helps you overcome life’s little speed bumps.


Digital: A custom ‘Tech To Go’ microsite was developed to showcase gadgets that serve your mobile lifestyle in unexpected ways. A series of weekly gadget unveilings took the tech pulse of the WIRED.com community.


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Date: May 20, 2014