Weekly Wellness


GE engaged and educated the WIRED community through compelling content culled from GE’s health database. WIRED developed the Weekly Wellness blog, providing a weekly dose of informative and cutting-edge health solutions.



Media Mix


Digital: Authored by two renowned medical professionals, WIRED launched a custom environment that showcased content spanning a variety of personal health topics.


Print: A custom insert series spotlighted key content from the Weekly Wellness blog.


Tablet: Two premium plus executions adapted select blog content into interactive and engaging information.


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Date: May 20, 2014