Exclusive Edit Integration


WIRED leveraged the native connection between GE’s Brilliant Machines and Star Wars. The partnership featured custom digital and social content that distinguished GE as an industry leader.



Media Mix


Print: A custom Inspiring the Future spreadvertorial showcased a GE project that served as the inspiration for a key Star Wars vehicle decades before its debut.


Digital: WIRED designed a Star Wars-themed landing page to house engaging content. Custom units showcased the scientists behind GE’s Brilliant Machines and explored the feasibility of sci-fi blockbuster tech. The units seamlessly integrated GE Scientist-authored content across WIRED.com.


Social: Directly within the unit, users were invited to tweet pre-populated tweets themed to match the sci-fi tech featured.


Tablet: GE’s tap and reveal execution enabled readers to unlock content focuisng on GE’s Walking Truck project and its impact on how the world works.


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Date: May 20, 2014