Custom Activation at the Wired Store


To promote the many destinations of Delta Air Lines, WIRED created a passion-driven touch screen activation at the WIRED Store.



Media Mix


Live: Within a highly-trafficked area of the WIRED Store, guests were invited to answer a series of questions on their passions via a Delta-branded touchscreen. At the conclusion of the questionnaire, guests were provided personalized travel selections that played to their passions and were serviced by Delta Air Lines.


Promotion: Delta Air Lines received brand integration on key print and email promotional pieces.


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Date: May 20, 2014