Say Cheese


WIRED partnered with Cheetos to create a series of high-tech photo bomb stunts in popular summer vacation destinations.



Media Mix


Live: WIRED worked with Julian Von Bismarck and his Image Fulgurator technology making it possible to project images into the background of photos, intercepting photos as they are taken, without the user knowing. Fulgarators were placed in key tourist locations in New York, Chicago, and San Francisco. A series of videos captured participant’s reactions as Chester Cheetah unexpectedly photo bombed the tourist’s pictures.


Digital: The video content was distributed across WIRED digital properties.


Social: The video was also shared on the WIRED Insider Tumblr page to increase buzz across the social sphere.


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Date: November 13, 2014