Transform Today



To drive submissions to Absolut’s Transform Today challenge—a contest that gave readers the opportunity to bring their tech project to life with $20,000 in funding—WIRED created a comprehensive promotional campaign around the Smarter Upstarter Insider personality.


Media Mix


Digital: WIRED created a custom billboard and multi-panel 300×600 units to build engagement and drive users to Absolut’s Transform Today microsite to enter.


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Date: March 13, 2014