U.S. Air Force + S.T.E.M Education


The U.S. Air Force tasked the WIRED Brand Lab with developing a program that would spotlight the importance of S.T.E.M. education. To deliver on this objective, the WIRED Brand Lab showcased high school students who had excelled in science, technology, engineering, or math, and brought their stories to life through custom videos which ran on WIRED.com and arstechnica.com. Each video was anchored by a custom article profiling the students and their projects, as well as their opinions on the importance of having a solid S.T.E.M. education.


Campaign Elements

  • 1 Ars Technica feature report story
  • 2 embed articles on WIRED.com
  • 2 custom videos on WIRED.com and arstechnica.com



Date: December 15, 2015