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LEXUS Vision Beyond the Visible   WIRED formed a collaborative partnership with Lexus and notable photographer Daniel Thomas Smith to tell the story of the technologies in the Lexus LS in an immersive experience exploring how the Lexus LS Sees the World.     MEDIA MIX   Digital: Through twenty custom images using different cameras and technologies such as 3D, stereoscopic, thermal imaging, and inf

Oakley Disruptive by Design   In 2014 WIRED partnered with Oakley to celebrate the brand’s heritage philosophy around the theme “disruptive by design.” This natural brand partnership celebrated the brand’s shared theme via the creation of editorial and advertorial content and a 360° program spanning all of WIRED’s multiple media platforms.     Media Mix   Print:  High impact 8-page accordion inser

Intel Inside Innovation   WIRED highlighted Intel’s commitment to innovation and communicated how Intel makes life better.     Media Mix   Video: WIRED partnered with Intel to create a five part video series that organically showcased an inside look at the innovators who are changing the landscapes of art, design, engineering, and gaming—andhow they’re using Intel products to bring their ideas to

MOTOROLA Moto X Interactive Print   WIRED was tasked to generate buzz and position Motorola as a brand that allows you to express your personal style.     Media Mix   Digital: WIRED created a high impact opportunity through the use of LED technology that enabled readers to design their own Moto X by selecting from a row of provided colors. As readers pressed the different colors, the Moto X would

NETFLIX TV Got Better   WIRED was challenged to tell an evolution of television story through an immersive branded content web experience and place Netflix as the leader in television innovation.     Media Mix   Digital: WIRED developed and designed a first-ever interactive (HTML 5) sponsored content story on WIRED.com. Written by author and anthropologist, Grant McCracken, this story brought to l

ANDREW MARC Custom Activation at the WIRED Store   As a sponsor of the WIRED Store, Andrew Marc received extensive promotional, branding and experiential exposure including an interactive Andrew Marc display, as well as a private event featuring the Andrew Marc Trunk Show @ Wine Down.     Media Mix   Live: A custom interactive display for Andrew Marc, which featured a men’s and a woman’s look with

TARGET Creating a Curated Selection   To establish Target’s credibility in the consumer electronics space and increase sales, WIRED curated a selection of the coolest products in the Target electronics selection.     Media Mix   Live: WIRED editors selected ten products to appear on endcaps in all 1,700-plus stores, as well as an additional ten that appeared exclusively on Target.com. The picks de

MONTBLANC Boutique Opening   To build buzz around the new Montblanc retail location in Santa Clara, California, WIRED partnered with Montblanc to host an intimate timepiece event at the brand’s new boutique.     Media Mix   Live: WIRED partnered with Montblanc to host an event featuring special guest, Russ Peddy, Premier Watchmaker for Montblanc North America. Guests enjoyed cocktails and passed h

HAVAIANAS Custom Activation at the WIRED Café @ Comic-Con   Exclusively for Havaianas, WIRED commissioned a comic-book themed photobooth to live on the rooftop of the Omni Hotel at the WIRED Café.     Media Mix   Live: Guests of the WIRED Café were invited to take pictures within a comic-themed photobooth outfitted in Havaianas branding. Additionally, guests could check-out a custom pair of comic

JAQUET DROZ Custom Activation at the WIRED Business Conference   To generate increased brand awareness among affluent, tech-savvy, C-level influentials, WIRED integrated a Jaquet Droz timepiece showcase into the WIRED Business Conference.     Media Mix   Live: A Jaquet Droz artist from Switzerland was on site painting a special series of eight timepieces. As a gift, one of the lucky 425+ C-levels