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BRITISH AIRWAYS Tasting Table   WIRED formed a collaborative partnership between British Airways and Tasting Table.     Media Mix   Live: WIRED aligned British Airways with our resident foodie and molecular gastronomist Insider, the Gastronaut, to host a soirée for British Airways frequent fliers. Brought to life at Tasting Table’s intimate SoHo dining space, the event featured Height Cuisine-insp

Marriott Culturazzi Series   WIRED partnered with Marriott to deliver a 360-degree program designed to establish Marriott as a brand that appeals to MasterBlenders that succeeded in attracting a new and younger audience to Marriotts across the country.   Media Mix   Print / Digital / Tablet: Marriott leveraged WIRED’s in-house design team—WIRED Works—to develop a younger, more modern look and feel to t

ALOFT Style at a Steal   Utilizing the voices of IT Girl and Digital Gentleman, WIRED curated a list of tech gadgets, all priced at $100 or less, debunking the myth that low cost can’t be high-style. Products were showcased across all of WIRED’s media vehicles, as well as at select Aloft locations throughout the U.S.     Media Mix   PRINT: A custom in-book insert was produced to run in the Novembe

AMERICAN AIRLINES Custom Activation at the WIRED Business Conference To highlight the wine selection available in American Airlines’ BusinessFirst in-flight cabin, WIRED positioned the brand at our Business Conference attended by 425+ executives.   MEDIA MIX   Live: At the networking reception, American Airlines owned an exclusive wine bar. The brand Wine Consultant, Ken Chase, enlightened guests with detai

CONTINENTAL  Mile High Innovation    On behalf of Continental, WIRED enlisted a tech-expert to visit key technology conferences to discover the latest innovations that are poised to influence the business travel experience.     Media Mix   Print: A four-page gatefold highlighted Continental’s commitment to delivering exceptional service to business travelers. The insert focused on Continental’s in

DELTA AIR LINES Custom Activation at the Wired Store   To promote the many destinations of Delta Air Lines, WIRED created a passion-driven touch screen activation at the WIRED Store.     Media Mix   Live: Within a highly-trafficked area of the WIRED Store, guests were invited to answer a series of questions on their passions via a Delta-branded touchscreen. At the conclusion of the questionnaire,

ALOFT RV{IP} at SXSWi   WIRED aligned Aloft with RV{IP}—a roving karaoke lounge—during SXSWi in an effort to drive awareness of the Aloft brand and generate hotel bookings at key tech-focused events.     Media Mix   LIVE: 500 festival-goers and Aloft guest had the opportunity to ride the Aloft-wrapped RV{IP} from event to event during SXSWi. Guests enjoyed a true “VIP” experience, complete with gi