Category

CISCO The Connective   WIRED created the first-ever crowdsourced magazine in 48 hours, exclusively for Cisco. The Connective gave consumers a glimpse into the future and the connected world of tomorrow.     Media Mix   Tablet: WIRED created a digital magazine that included four dynamically updating editorial pieces. Delivered on the WIRED tablet Storefront, The Connective was free to consumers. &n

SHELL  Earth 2050   Through a collaborative partnership between WIRED, Shell, and Discovery Channel, Shell was established as an educator and key developer in safely and smartly meeting the world’s growing energy needs. Leveraging WIRED and Discovery’s blended expertise, Shell’s Earth 2050 initiative came to life.     Media Mix   Television: Produced by WIRED’s then Executive Editor Thomas Goetz,

XEROX Real Business   Focusing on real business insights from real business professionals, WIRED created an integrated content program. Professionals from leading companies were interviewed to discuss the ways in which they are driving leaner, more efficient operations.     Media Mix   Print: A custom 4-page gatefold provided insight on how top executives are streamlining non-core processes, allow

JUNIPER  NExTWORK   Through a collaborative partnership between WIRED, Juniper, and The Economist, Juniper was positioned as the authority on the Network. An elevated conversation offered increased visibility of Juniper to CIOs and CTOs, as well as brand visibility with the Wall Street crowd—making networking interesting, relevant, and sexy.     Media Mix   Live: In a full-day, high-profile, bespo

IBM Innovation Insights   WIRED developed a community and blog around the future of tech and business where IBMers posted content and participated in a forumn dialogue with the WIRED world.     Media Mix   Digital: A custom community site on WIRED.com housed multimedia content and expert posts. Subtle IBM branding surrounded the online destination.   Print: A monthly in-book program promotion

MICROSOFT Cloud Computing   Microsoft and WIRED partnered to uniquely communicate how cloud computing is transforming the role of the CIO.     Media Mix   Digital: Visually showcasing the interactivity between private, public and hybrid clouds, WIRED created a custom expandable infographic unit that distilled the convergence of the cloud.   Print: A high-impact gatefold execution graphically

GE Weekly Wellness   GE engaged and educated the WIRED community through compelling content culled from GE’s health database. WIRED developed the Weekly Wellness blog, providing a weekly dose of informative and cutting-edge health solutions.     Media Mix   Digital: Authored by two renowned medical professionals, WIRED launched a custom environment that showcased content spanning a variety of pers

SHELL  Data Visualization Series   WIRED’s US and UK editions joined forces to bring Shell energy initiatives to life. Utilizing a frequent design treatment employed by WIRED’s esteemed editorial team, unique infographics and data visualizations distilled Shell solutions for a sustainable tomorrow. Unfolding across print and tablet platforms, the series aided Shell in educating WIRED’s international community of

SIEMENS The Answer Exchange   An integrated program designed to incite action among policy makers by asking provoking questions around advances in sustainability, manufacturing, energy, mobility, and community.     Media Mix   Digital: A custom ad module featured a series of interactive questions and provided real-time results upon interaction. The unit incorporated a Siemens Resource Bar, highlig

GE  Exclusive Edit Integration   WIRED leveraged the native connection between GE’s Brilliant Machines and Star Wars. The partnership featured custom digital and social content that distinguished GE as an industry leader.     Media Mix   Print: A custom Inspiring the Future spreadvertorial showcased a GE project that served as the inspiration for a key Star Wars vehicle decades before its debut. &