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NEW BELGIUM Accumulation   WIRED developed a unique tandem interactive game to create targeted awareness of the launch of New Belgium Brewing White Ale—Accumulation.     Media Mix   Digital: To engage the WIRED digital world a tandem interactive game was created in which WIRED.com readers had to click on descending hops to fill an adjacent empty New Belgium Brewing glass (all within one 300×6

PEPSI AMP   In an effort to redefine AMP’s place in the energy drink space, WIRED utilized Instagram to capture the spirit of the brand while creating a custom content series that leveraged the WIRED Insiders.     Media Mix   Print: A series of four 1/3-units featuring the Insiders were developed. Each installment within the series focused on a different WIRED Insider and how they use AMP to boost

STARBUCKS Custom Activation at the SXSW Happy Hour   To highlight Starbucks’ new instant coffee, VIA, Starbucks’ was the exclusive sponsor of WIRED’s SXSW Happy Hour and owned WIRED.com SXSW coverage at 100% SOV.     Media Mix   Live: In addition to onsite sampling and giveaways at the SXSW Happy Hour, a VIAtini cocktail was integrated into the bar menu. Outside the venue, street teams continued t