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Target: Creating a Curated Selection

TARGET Creating a Curated Selection   To establish Target’s credibility in the consumer electronics space and increase sales, WIRED curated a selection of the coolest products in the Target electronics selection.     Media Mix   Live: WIRED editors selected ten products to appear on endcaps in all 1,700-plus stores, as well as an additional ten that appeared exclusively on Target.com. The picks de
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