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MONTBLANC Boutique Opening   To build buzz around the new Montblanc retail location in Santa Clara, California, WIRED partnered with Montblanc to host an intimate timepiece event at the brand’s new boutique.     Media Mix   Live: WIRED partnered with Montblanc to host an event featuring special guest, Russ Peddy, Premier Watchmaker for Montblanc North America. Guests enjoyed cocktails and passed h

JAQUET DROZ Custom Activation at the WIRED Business Conference   To generate increased brand awareness among affluent, tech-savvy, C-level influentials, WIRED integrated a Jaquet Droz timepiece showcase into the WIRED Business Conference.     Media Mix   Live: A Jaquet Droz artist from Switzerland was on site painting a special series of eight timepieces. As a gift, one of the lucky 425+ C-levels