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MASTERCARD ShopThis! with MasterPass   WIRED partnered with MasterCard to deliver a first-to-market content purchasing program—ShopThis! with MasterPass. The pilot program allowed digital edition readers to instantly buy items directly from the issue without ever leaving the page. Shopping was enabled both editorially and advertorially, on the tablet and on the WIRED Store site.   Media Mix   Tablet: W

iSHARES First-Person Insights   To create high-level discussions around iShares themes of finance and technology, WIRED tapped into its extended network of VC investors.     Media Mix   Digital: To deliver intimate first-person insights, Brian Cohen, the first investor in Pinterest, and Andy Russell, one of the first investors in Daily Candy, lent expert advice in two, quick, informative videos fe

GEICO Gecko 3D   In an effort to align GEICO with the “Maker” mindset, while utilizing the buzz surrounding GEICO’s iconic, loved gecko, WIRED developed a partnership with 3D printing company Cubify to reimagine the Gecko as the eight WIRED Insider personalities.     Media Mix   Print: A series of six 1/3 WIRED Insider in-book promotional listings were developed. Each installment within the series