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LEXUS Vision Beyond the Visible   WIRED formed a collaborative partnership with Lexus and notable photographer Daniel Thomas Smith to tell the story of the technologies in the Lexus LS in an immersive experience exploring how the Lexus LS Sees the World.     MEDIA MIX   Digital: Through twenty custom images using different cameras and technologies such as 3D, stereoscopic, thermal imaging, and inf

KIA Custom Activation at the WIRED Café @ Comic-Con   To bring the Kia Cadenza to life @ Comic-Con, WIRED fostered a collaboration between Kia, Cubify, and street artist, Gregory Siff.     Media Mix   Live: Prior to the event, Kia partnered with 3D printer, Cubify, to create six collector’s edition Cadenza models. At the Café, Los Angeles-based street artist, Gregory Siff, painted the models withi

MERCEDES-BENZ Engineer the Issue   WIRED developed a first-to-market tool that highlighted the future-focused engineering of the E-Class and leveraged the buzz around WIRED’s 20th Anniversary. Engineer the Issue allowed users to personalize an issue of WIRED using 20 years worth of original content. Designed in a simple-to-read format, this execution functioned beautifully on both desktop and tablet web.  

PORSCHE Event Enhancement   WIRED provided an enhanced experience at 13 Porsche World Roadshow stops. The enhancement entertained attendees during downtime and drove interest among a larger audience post-event through an online photo recap.     Media Mix   Live: Guests were invited by WIRED’s Adventure Capitalist, to witness the innovative, high-speed performance of the Porsche fleet through the v

INFINITI Signals 101   WIRED partnered with Infiniti Q50 to deliver Signals 101—an all new series, led by Senior Writer Mat Honan, that steered the WIRED community in the right direction about the most crucial “signals” to follow across all media platforms.     Media Mix   Digital: Signals 101 on WIRED.com was launched in conjunction with the launch of the Infiniti’s Q50 online flight. Infiniti in

HYUNDAI ELANTRA Tech To Go   Through a unique, cross-platform initiative WIRED showcased Hyundai Elantra’s ‘Snap Out Of It’ messaging strategy.   Media Mix   Print: WIRED developed a custom single-leaf-insert designed to showcase tech that helps you overcome life’s little speed bumps.   Digital: A custom ‘Tech To Go’ microsite was developed to showcase gadgets that serve your mobile lifestyle in u

BMW Change Accelerators   WIRED developed a unique guest blogging series spotlighting game-changers chosen for their forward-thinking perspectives and social influence.     Media Mix   Digital: A dynamic blog environment lived off of WIRED.com’s universal navigation bar featuring daily posts. Visitors were able to easily comment on content and share provocative posts with prominently featured soci

RANGE ROVER Exclusive Access   In an effort to position Range Rover as a design-centric vehicle among a high-profile audience, WIRED partnered with the Cooper-Hewitt and made Range Rover the exclusive transportation provider for the National Design Awards Luncheon in Washington, DC.     Media Mix   Live: A fleet of 15 vehicles served as shuttles to and from the White House luncheon. Post event, Ra

TOYOTA PRIUS C Guide to Fast Living   The Guide to Fast Living was a custom content series and blog that spoke directly to life’s overachievers with tools and tips designed to marry tech and productivity.     Media Mix   Digital: Written from the perspective of three WIRED Insiders—the IT Girl, the Culturazzi, and the Maker—the Guide to Fast Living blog delivered tips and tricks on using tech in t

MERCEDES-BENZ Smart Salon: Energy + The City   Mercedes-Benz was organically integrated into the custom Smart Salon: Energy + the City that brought the editorial content of the October Smart List issue to life.     Media Mix   Live: Sascha Simon, Mercedes-Benz USA, and guest John Callister, Cornell University, were incorporated into the Smart Move panel conversation with then WIRED editor, Daniel