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Oakley Disruptive by Design   In 2014 WIRED partnered with Oakley to celebrate the brand’s heritage philosophy around the theme “disruptive by design.” This natural brand partnership celebrated the brand’s shared theme via the creation of editorial and advertorial content and a 360° program spanning all of WIRED’s multiple media platforms.     Media Mix   Print:  High impact 8-page accordion inser

ANDREW MARC Custom Activation at the WIRED Store   As a sponsor of the WIRED Store, Andrew Marc received extensive promotional, branding and experiential exposure including an interactive Andrew Marc display, as well as a private event featuring the Andrew Marc Trunk Show @ Wine Down.     Media Mix   Live: A custom interactive display for Andrew Marc, which featured a men’s and a woman’s look with

HAVAIANAS Custom Activation at the WIRED Café @ Comic-Con   Exclusively for Havaianas, WIRED commissioned a comic-book themed photobooth to live on the rooftop of the Omni Hotel at the WIRED Café.     Media Mix   Live: Guests of the WIRED Café were invited to take pictures within a comic-themed photobooth outfitted in Havaianas branding. Additionally, guests could check-out a custom pair of comic